Scott Mackay Official E-Colours & Personality Diversity Coach

"This simple yet highly effective tool heightens our awareness to different personality styles, communication styles and behavioral tendencies"

The Four Main E-Colours

This simple yet highly effective tool heightens our awareness to different personality styles, communication styles and behavioural tendencies. We employ four primary colours to represent each of the four main personality quadrants.

Trusted by over 1.3 million users world-wide.

We work hard to provide our customers with unique experiences, in how to understand and harness the power of personality diversity, in both their work and family environment’s.

The Four Main E-Colours

Not everyone thinks and acts the same. We all have different communication styles and behavioral tendencies.

Red (Doer)

Reds have a direct and assertive communication style. They prefer concise and to-the-point conversations, focusing on the bottom line. Reds appreciate clear goals and objectives and value efficiency and results.

Yellow (Socializer)

Yellows have an enthusiastic and engaging communication style. They enjoy lively and interactive conversations, often using storytelling and humour. Yellows appreciate positive feedback and a social atmosphere.

Green (Thinker)

Greens have an analytical and precise communication style. They prefer well-organized and detailed discussions, focusing on accuracy and quality. Greens appreciate logical reasoning and evidence-based arguments.

Blue (Relator)

Blues have a calm and supportive communication style. They prefer a relaxed and harmonious atmosphere, focusing on building relationships and maintaining stability. Blues appreciate active listening and are attentive to nonverbal